These are a series of social-first videos I worked on for Team Pixel, created specifically for Instagram and TikTok. The goal of these projects was to showcase the features of the Pixel phone in ways that feel authentic, engaging, and native to each platform’s style and audience.
During this project, I had the opportunity to learn and grow as a designer, especially by developing a new skill set in video editing and motion design. It was a hands-on experience where I not only explored different editing techniques but also began to understand the nuances of social-first content, from pacing and sound selection to framing and storytelling that capture attention in the first few seconds.
Working closely with my creative team, I was involved in concepting and producing ideas that brought the Pixel’s key features to life — whether it was its advanced camera system, AI-powered tools, or smart design elements. Each video aimed to highlight how the Pixel seamlessly fits into everyday life, told through visuals that feel spontaneous yet thoughtfully crafted for social media audiences.
This project also helped me appreciate the collaborative process that goes into creating successful digital content. From brainstorming sessions and storyboarding to editing and final delivery, I learned how to balance creativity with brand consistency, ensuring every piece aligned with Team Pixel’s voice and visual identity.
Below is an overview of my process from concepting and storyboarding to creating style frames, producing the final video, and presenting it to the client in collaboration with my team.
Link to Google Pixel Instagram